Behind the bench backstory

The story of Behind The Bench began at a conference table at the offices of the NY Knicks, high above Madison Square Garden, in New York City. The year was 2004 and Behind the Bench was developed as an educational compliment to a popular youth basketball tournament-Who’s The Man?-that the Knicks sponsored.

Our vision was to build upon the NBA’s longstanding Read to Achieve program by developing a platform to allow young people to continue to build their communication skills through an experiential program where they would cover a youth tournament and report on the action by writing a press release, reporting on the sideline with a videographer and taking still photos.